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Eli Gershkovitch Steaming Craft in Craft Beer Brewing

November 27, 2017 • fitfam

Eli Gershkovitch’s interest in craft beer began after he graduated from law school at Toronto University. Mr. Gershkovitch’s passion was ignited after tasting Belgian beer while on a European tour which inspired him to want to create a tap to tank beer system (WeeklyOpinion).

Eli Gershkovitch then started researching on the business of craft brewing while still practicing law in Vancouver, one of the greatest hurdles was the legal hurdles to overcome before one could establish a local craft brewery, this he beat by using his experience working for craft breweries to gain local authority licensing.

Journey

Eli Gershkovitch then got a location, a 100-year-old building having a steam heat system. This system is what he used to start his innovative steam powered craftbeer brewing, he aptly named his brewery Steamworks, producing only 6 craft beers in its year one of operations. Over the years, Eli Gershkovitch has seen his company grow and take art in craft beer awards and has opened a full scale brewery, and selling craft beer in 14 states in America and several Canadian provinces. As Mr. Gershkovitch says, you can be small or go big, the choice is yours.

 

Other types of original Canadian beer

 

Spruce beer

Originating in the 16th century, the beer was meant to treat scurvy but now exists as both an alcoholic and non -alcoholic, with the non-alcoholic one remaining popular.However, it’s brewing has been restricted to a few breweries and restaurants. E.g. Garrison Brewery found in Halifax. The main spruce beer provider is Paul Patates, who still uses an 1896 recipe to brew it.

Ice Beer

Based on the Eisbock beer style from Germany, it is formed by lowering the beer temperature until they form ice crystals which are then filtered out, leaving a concoction with higher alcohol to water volume ratio, this process is called freeze distillation. Common spruce beer brands in Canada include Bush ice and Labatt Ice beers (http://inspirery.com/eli-gershkovitch/).

Craft beer

In 2015, craft beer had 10% market share of the Canadian beer market and its growth can be attested to the increase in local brewers up from 88 craft brewers in 2006, in 2015, the number was at 520 and growing. Craft beer is mostly sold in cans because cans are light and enable brewers to transport a lot of beer in one trip, cans are also highly resistant to light and also oxygen, the two factors that lower the beers shelf life thus ensuring the beer has a longer shelf life. All these factors make the can favorable since it has an overall reducing effect on packaging and the shipping costs.

More about Eli Gershkovitch on Twitter and Crunchbase

Categories: Businessman, Expert