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How Direct Engagement Shapes the Business Model Behind Neora

As the skincare industry evolves with shifting consumer behavior, the direct selling model has become a strategic differentiator. Neora has adopted this approach to build a customer base rooted in trust, education, and one-on-one engagement. This method allows the company to move beyond traditional marketing and offer a personalized experience that aligns closely with today’s expectations for authenticity and transparency. Rather than rely on...

Cross-Regional Transactions and Merchant Empowerment Drive Flutterwave’s Evolution

Building financial bridges across continents has become a defining theme for Flutterwave’s strategy as it enhances cross-regional payment systems. The company’s efforts have extended beyond traditional fintech services, aiming to create a harmonized environment where merchants, consumers, and financial institutions can interact with ease. These developments have not only increased access to digital payments but also offered businesses a way...