Edgard Corona, the owner of Smart Fit, is
undoubtedly one of the most prominent figures in the fitness industry in
Brazil. With over 30 years of experience, Corona has revolutionized the way
people approach fitness and has turned Smart Fit into a h ousehold name.
Corona’s journey in the fitness industry began
while he was studying Chemical Engineering at the Fundação Armando Álvares
Penteado (FAAP) in São Paulo. Even during his college years, he showed a keen
entrepreneurial spirit by starting a materia ls analysis laboratory and later a
clothing store with its own retail outlets.
In 1996, Corona decided to branch out from his
family’s business and venture into a new endeavor – the fitness industry. He
opened the first Bio Ritmo gym in Santo Ama ro, São Paulo. It was during this
time that Corona faced challenges, but he never let setbacks discourage him.
Instead, he learned from his mistakes and sought inspiration from other
successful businesses in the industry.
With a desire to innovate and create a new
model of gym management, Corona opened a Bio Ritmo branch on Avenida Paulista,
targeting busy individuals who had limited time for exercise. This strategic
move proved to be a success, and more gyms were opened as the brand gained
recognition. Corona’s dedication to continuous improvement led him to attend
international fitness conferences , where he exchanged ideas with industry
leaders and refined his vision.
In 2008, Corona founded Smart Fit, a new and
groundbreaking gym concept. This marked the birth of a new era, as the Bio
Ritmo brand became part of the Smart Fit Group. Today, Smart Fit is recognized
as one of the largest fitness companies in Latin America, and Corona’s
entrepreneurial spirit and leadership have played a significant role in its
success.
Recently, Smart Fit made another significant
move by going public on the Brazilian Stock Exchange . This strategic decision
will provide the company with the resources needed to continue its growth
plans, including potential acquisitions and investments in initiatives to
further strengthen the brand across its 13 Latin American markets.
Edgard Corona, the visionary behind Smart Fit,
has undoubtedly left an indelible mark on the fitness industry in Brazil and
beyond. His commitment to innovation and his ability to identify and adapt to
market trends have made Smart Fit a force to be reckoned with. As the fitness
industry continues to evolve, one thing is certain – Edgard Corona will
continue to lead the way, inspiring others with his entrepreneurial spirit and
dedication to promoting a healthier lifestyle for all.