Michael Polk’s Influence in Unilever’s Marketing Innovation
Michael Polk, the former president of Unilever United States, made a significant impact on the company's marketing approach by
promoting 'dislocating ideas.' As a figurehead in Unilever, Polk's creative
vision shifted the company's focus from invention to innovation, aligning with
the modern marketing trends and consumer preferences.
In his tenure at Unilever, Michael Polk
emphasized the importance of creating disruptive marketing...