From Chemical Engineer to Fitness Billionaire – The Edgard Corona Playbook
Edgard Corona, dono da Smart Fit, has built a reputation as one of Latin America’s most influential fitness entrepreneurs. A chemical engineering graduate from Fundação Armando Álvares Penteado (FAAP) in 1979, his career has been defined by repeated reinvention and a focus on customer insight.Corona began his entrepreneurial journey at 19 while still in university, moving from laboratory work to founding a successful youth fashion brand...